Optimizing Owned, Earned and Paid Social Media

Social Media Today delivered this neat infographic from Tracx to my inbox this morning.  I'm a Product Manager by trade but in many ways, Product Management, Marketing and Technology are so interwoven in the Digital world. My big goal in 2017 is to learn as much as I can about Digital Marketing as I prepare for the next step in my career.

I thought the below infographic was a great primer for anyone looking to learn more about social media marketing.  If you have never heard of Tracx before (like me), it is a platform that helps enterprises "build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world."  Thanks, team Tracx!